Bring in your Google reviews with Google Business Profile

The Google Business Profile app brings every Google review of your business into Marketing → Reviews:

• Your rating and how it’s trending, how many you’ve answered and how fast, and which review asks led to a review.
• Reply right from Crewtavo, starting from a suggestion Claude drafts. Replies post publicly on Google.
• Each review is matched to the client who left it when only one fits, and that client isn’t asked for a review again.
• The office hears about new reviews, low ratings first.
• Post to your Business Profile from Marketing → Social.

It can’t change or remove your reviews. It brings in one location’s reviews.

Before you start

• Install Crewtavo - Marketing first. Your reviews show in Marketing. It’s installed for every business to start with: see Marketing is an app.
• Ask Google for access early. Google approves each Google Cloud project’s access to reviews before any come in. That takes about 2 weeks, and your Business Profile has to have been verified for 60 days or more. Review asks keep working meanwhile.
• Owners, and admins whose role has Connect apps, install it. Sign in with a Google account that manages your Business Profile.

Install it

Open Apps → Google Business Profile and choose Install. What you see next depends on your Crewtavo server.

With your server’s Google app

If your server has Google sign-in set up (the one Google Calendar uses), Before you sign in shows three steps:

1. Ask Google for access first. Whoever owns that Google Cloud project fills in Google’s form (Google’s access request form), with an email that manages your Business Profile. It asks for the project number, shown here with Copy.
2. Set up the project. In that Google Cloud project, add the Authorized redirect URI shown to its OAuth client, add the Scope shown to its consent screen, and turn on the My Business Account Management API, My Business Business Information API and Google My Business API.
3. Sign in. Choose Sign in with Google and pick the account that manages your Business Profile. You can sign in before Google approves: Crewtavo checks every 6 hours and starts once it does.

Then pick your location (below).

To use a Google Cloud project of your own instead, open Or use your own Google app. Google approves your own project separately, which takes about 2 weeks even if the server’s is approved already.

With your own Google app

If your server doesn’t have Google sign-in, or you chose Or use your own Google app, Set up Google Business Profile walks you through making a Google Cloud project for your business. It’s free.

1. In Google Cloud (Open Google Cloud), create a project for Crewtavo, signed in with a Google account that manages your Business Profile.
2. Ask Google for access with Google’s access request form now: it takes about 2 weeks. The form asks for the project number (on the project’s dashboard) and an email that manages your profile.
3. Turn on the three APIs listed, each a link: My Business Account Management API, My Business Business Information API and Google My Business API.
4. Under Google Auth Platform, set up the consent screen as External, add the Scope shown under Data access, and publish the app so it says In production. An app left in Testing signs out after 7 days.
5. Under Clients, create an OAuth client of type Web application with the Authorized redirect URI shown.
6. Copy the Client ID and Client secret Google shows, paste them in, and choose Save keys.
7. Crewtavo says “Last step: sign in with Google and pick your location.” Choose Sign in with Google.

Google shows an “unverified app” screen at sign-in until it reviews the app. That’s fine for your own business: click Advanced, then continue.

Your Google app then shows the Client ID’s last four characters. Change keys swaps them (paste the secret again too). Remove keys uninstalls Google Business Profile: installing it again uses your server’s Google app, if it has one. The reviews already here stay.

Pick your location

After you sign in, Crewtavo lists the locations that Google account manages, under Pick your business’s location. Pick one and choose Use this location. A location Google hasn’t verified says “Not verified on Google yet”.

If the account doesn’t manage a Business Profile, it says so: choose Sign in with another Google account.

Crewtavo then offers Google’s review link for that location, as Google’s review link for your business. Use this link makes it the link your review asks send. Keep mine leaves yours. See Add your review link.

While Google is deciding

Until Google approves, the app shows Waiting on Google, and its page and Marketing → Reviews say “Google hasn’t approved this server’s access to reviews yet.” (or “your Google app’s”). Crewtavo checks again every 6 hours. Check again asks Google now.

If it says “The Business Profile APIs aren’t turned on in … Google Cloud project yet.”, whoever owns the project turns on the three APIs, then Check again.

Once your reviews are in

Your reviews, on the app’s page, shows the location (with Change location and a link to it On Google Maps), when reviews last came in, how many there are, and Sync now.

• New reviews come in every 30 minutes on their own. Sync now checks right away, at most once every two minutes.
• The first time, it shows how far it’s got, like “Bringing in your reviews: 120 of 350”.
• Once a day Crewtavo goes through every review, which catches replies made in Google’s own app and reviews taken down on Google.

Your reviews, replies and matches are in Marketing → Reviews. See Your Google reviews in Marketing.

To post to your Business Profile, see Post to Facebook, Instagram and Google. Google needs a caption on every post, and only the first photo shows.

Change the location

Change location picks another. Picking a different location than the one your reviews came from removes those reviews from Crewtavo, so it asks first. Your reviews on Google don’t change.

When it needs attention

You see	What to do
Paused: “Marketing is off, so reviews aren’t brought in and replies can’t be posted.”	Install Crewtavo - Marketing again. Reviews already here are kept.
“Google sign-in expired, so reviews aren’t coming in.”	Choose Reconnect and sign in with an owner or manager of the Business Profile.
Needs attention, about the location	Read what it says, then Check again, Reconnect or pick the location again.
Not syncing	Google had trouble. Crewtavo says when it tries again, and keeps trying.

Owners and admins who connect apps get a notification when it needs signing in again or a location picked.

Uninstall it

1. Open Apps → Google Business Profile and choose Uninstall.
2. Choose whether to tick Also remove the … reviews brought in.
3. Choose Uninstall.

Reviews stop coming in, and replies can’t be posted from Crewtavo. Your reviews on Google aren’t changed.

• Kept (the box unticked, as it starts): the reviews still show in Marketing → Reviews and keep their clients from being asked again.
• Removed: they’re taken out of Crewtavo, and asks start again for the clients they matched.

If Google Calendar is signed in with the same Google account, your Google sign-in stays, since Google Calendar uses it too. To end both, remove Crewtavo in your Google account’s security settings.