# Bring in your Google reviews with Google Business Profile

> The Google Business Profile app brings your Google reviews into Marketing → Reviews, so you can see your rating, reply with a suggestion to start from, stop asking clients who already left one, and post to your Business Profile from Marketing → Social.

The **Google Business Profile** app brings every Google review of your business into **Marketing → Reviews**:

- Your rating and how it's trending, how many you've answered and how fast, and which review asks led to a review.
- Reply right from Crewtavo, starting from a suggestion Claude drafts. Replies post publicly on Google.
- Each review is matched to the client who left it when only one fits, and that client isn't asked for a review again.
- The office hears about new reviews, low ratings first.
- Post to your Business Profile from **Marketing → Social**.

It can't change or remove your reviews. It brings in one location's reviews.

## Before you start

- **Install Crewtavo - Marketing first.** Your reviews show in Marketing. It's installed for every business to start with: see [Marketing is an app](https://crewtavo.com/docs/clients/marketing/#marketing-is-an-app).
- **Ask Google for access early.** Google approves each Google Cloud project's access to reviews before any come in. That takes about 2 weeks, and your Business Profile has to have been verified for 60 days or more. Review asks keep working meanwhile.
- Owners, and admins whose role has **Connect apps**, install it. Sign in with a Google account that manages your Business Profile.

## Install it

Open **Apps → Google Business Profile** and choose **Install**. What you see next depends on your Crewtavo server.

### With your server's Google app

If your server has Google sign-in set up (the one [Google Calendar](https://crewtavo.com/docs/hosting/settings/#google-calendar) uses), **Before you sign in** shows three steps:

1. **Ask Google for access first.** Whoever owns that Google Cloud project fills in Google's form (**Google's access request form**), with an email that manages your Business Profile. It asks for the project number, shown here with **Copy**.
2. **Set up the project.** In that Google Cloud project, add the **Authorized redirect URI** shown to its OAuth client, add the **Scope** shown to its consent screen, and turn on the My Business Account Management API, My Business Business Information API and Google My Business API.
3. **Sign in.** Choose **Sign in with Google** and pick the account that manages your Business Profile. You can sign in before Google approves: Crewtavo checks every 6 hours and starts once it does.

Then pick your location (below).

To use a Google Cloud project of your own instead, open **Or use your own Google app**. Google approves your own project separately, which takes about 2 weeks even if the server's is approved already.

### With your own Google app

If your server doesn't have Google sign-in, or you chose **Or use your own Google app**, **Set up Google Business Profile** walks you through making a Google Cloud project for your business. It's free.

1. In Google Cloud (**Open Google Cloud**), create a project for Crewtavo, signed in with a Google account that manages your Business Profile.
2. Ask Google for access with **Google's access request form** now: it takes about 2 weeks. The form asks for the project number (on the project's dashboard) and an email that manages your profile.
3. Turn on the three APIs listed, each a link: **My Business Account Management API**, **My Business Business Information API** and **Google My Business API**.
4. Under **Google Auth Platform**, set up the consent screen as **External**, add the **Scope** shown under **Data access**, and publish the app so it says **In production**. An app left in Testing signs out after 7 days.
5. Under **Clients**, create an OAuth client of type **Web application** with the **Authorized redirect URI** shown.
6. Copy the **Client ID** and **Client secret** Google shows, paste them in, and choose **Save keys**.
7. Crewtavo says "Last step: sign in with Google and pick your location." Choose **Sign in with Google**.

Google shows an "unverified app" screen at sign-in until it reviews the app. That's fine for your own business: click **Advanced**, then continue.

**Your Google app** then shows the Client ID's last four characters. **Change keys** swaps them (paste the secret again too). **Remove keys** uninstalls Google Business Profile: installing it again uses your server's Google app, if it has one. The reviews already here stay.

### Pick your location

After you sign in, Crewtavo lists the locations that Google account manages, under **Pick your business's location**. Pick one and choose **Use this location**. A location Google hasn't verified says "Not verified on Google yet".

If the account doesn't manage a Business Profile, it says so: choose **Sign in with another Google account**.

Crewtavo then offers Google's review link for that location, as **Google's review link for** your business. **Use this link** makes it the link your review asks send. **Keep mine** leaves yours. See [Add your review link](https://crewtavo.com/docs/clients/reviews/#add-your-review-link).

## While Google is deciding

Until Google approves, the app shows **Waiting on Google**, and its page and **Marketing → Reviews** say "Google hasn't approved this server's access to reviews yet." (or "your Google app's"). Crewtavo checks again every 6 hours. **Check again** asks Google now.

If it says "The Business Profile APIs aren't turned on in … Google Cloud project yet.", whoever owns the project turns on the three APIs, then **Check again**.

## Once your reviews are in

**Your reviews**, on the app's page, shows the location (with **Change location** and a link to it **On Google Maps**), when reviews last came in, how many there are, and **Sync now**.

- New reviews come in every 30 minutes on their own. **Sync now** checks right away, at most once every two minutes.
- The first time, it shows how far it's got, like "Bringing in your reviews: 120 of 350".
- Once a day Crewtavo goes through every review, which catches replies made in Google's own app and reviews taken down on Google.

Your reviews, replies and matches are in **Marketing → Reviews**. See [Your Google reviews in Marketing](https://crewtavo.com/docs/clients/reviews/#your-google-reviews-in-marketing).

To post to your Business Profile, see [Post to Facebook, Instagram and Google](https://crewtavo.com/docs/clients/social-posts/). Google needs a caption on every post, and only the first photo shows.

### Change the location

**Change location** picks another. Picking a different location than the one your reviews came from removes those reviews from Crewtavo, so it asks first. Your reviews on Google don't change.

## When it needs attention

| You see | What to do |
| --- | --- |
| **Paused**: "Marketing is off, so reviews aren't brought in and replies can't be posted." | Install Crewtavo - Marketing again. Reviews already here are kept. |
| "Google sign-in expired, so reviews aren't coming in." | Choose **Reconnect** and sign in with an owner or manager of the Business Profile. |
| **Needs attention**, about the location | Read what it says, then **Check again**, **Reconnect** or pick the location again. |
| **Not syncing** | Google had trouble. Crewtavo says when it tries again, and keeps trying. |

Owners and admins who connect apps get a notification when it needs signing in again or a location picked.

## Uninstall it

1. Open **Apps → Google Business Profile** and choose **Uninstall**.
2. Choose whether to tick **Also remove the … reviews brought in**.
3. Choose **Uninstall**.

Reviews stop coming in, and replies can't be posted from Crewtavo. Your reviews on Google aren't changed.

- **Kept** (the box unticked, as it starts): the reviews still show in **Marketing → Reviews** and keep their clients from being asked again.
- **Removed**: they're taken out of Crewtavo, and asks start again for the clients they matched.

If Google Calendar is signed in with the same Google account, your Google sign-in stays, since Google Calendar uses it too. To end both, remove Crewtavo in your Google account's security settings.

Source: https://crewtavo.com/docs/connections/google-business-profile/ (last updated 2026-11-02)