Ask for Google reviews

Marketing → Reviews asks your clients for a Google review: automatically after the work, or by hand whenever you like, with reminders for anyone who hasn’t opened the link. Connect Google Business Profile and your Google reviews show here too, with your rating and replies.

Reviews is part of the Marketing app. See Marketing for who can open it.

Add your review link

Nothing is sent until Crewtavo has your Google review link.

1. Under Your review link, paste your Google review URL (choose Where to find it for Google’s help). It starts with https://.
2. Change the Message if you like. Keep {{link}} in it: that’s where your review link goes.
3. Change the Reminder message too, if you like. It goes to anyone who hasn’t opened the link, with the same link.
4. Choose Save.

With Google Business Profile connected, Crewtavo offers Google’s own review link for your location, as Google’s review link for your business. Choose Use this link to save it, or Keep mine.

Clients get the message by email (the subject is “How did we do? A quick favor from” your business, with a Leave a review button) or by text. A text ends with “Reply STOP to opt out.” unless your message already says STOP. The link goes through Crewtavo first, so you can see who opened it. A link preview or a mail scanner doesn’t count as opening it.

Ask automatically

Ask automatically asks each client after the work, at the right moment. Owners and admins whose role has Automations set it.

1. Turn the switch at the top On.
2. Under Ask when, pick A job is completed (when a job moves to Requires invoicing or Completed), A visit is completed (each visit of a one-off job, not assessments or tasks) or An invoice is paid in full (not deposits or progress billing).
3. Under Send by, pick Email, Text or Both.
4. Under Recurring work, leave Ask after the ticked and pick which visit, like 3rd visit. A recurring job, like weekly mowing, is asked once, after that visit. Untick it to leave recurring work out.
5. Set the reminders (below).
6. Choose Save.

The line under the form says when it goes, like “Goes out a day after a job is completed.” A few rules keep asks polite:

• Each client is asked automatically at most once every 6 months.
• Between 9pm and 9am, your time, the first ask goes by email. If a text is the only way to reach them, it waits until 9am.
• Clients who opted out, unsubscribed from marketing, are archived or already left a Google review aren’t asked. See Who isn’t asked.

Ask automatically is two rules in Automations underneath, with links to them under the form: one for jobs, visits or invoices, and Ask for a Google review on recurring work. If someone changes one there into something the form can’t show, the form says so, with Open the rule, and only the switch works here.

Reminders

Reminders follow every ask, automatic or by hand, to anyone who hasn’t opened the link. Pick None, One or Two, and how many days after the ask each goes (like 3 days after and 5 days after, the starting choice). Choose Save.

Reminders go at 1:30pm, your time, by the same way the ask went. They stop when the client opens the link, and when they opt out, unsubscribe, are archived or leave a Google review. A client who texts STOP gets no more text reminders. Changing the days moves the reminders still to come. Choosing fewer reminders says first how many waiting reminders it stops for good.

Ask a client now

1. Under Ask a client now, pick the client. It says when they were last asked.
2. Choose Email, Text, Both or Copy link.
3. Choose Ask for a review (or Copy review link, to send it yourself).

An ask by hand goes right away, whatever the time and however lately they were asked. It still counts toward the 6 months for automatic asks. A copied link doesn’t count until it’s opened. If the client can’t be asked, it says why, like “Ana Smith has no phone number.” or “Ana Smith texted STOP, so texts to them are off.”

You can also ask from:

• A client’s page: ⋯, then Ask for a review by email, Ask for a review by text or Ask for a review by text and email.
• A job’s page: ⋯, then Ask for a review.

Recent requests

Recent requests lists each ask, newest first, with how it went and Left a review, Opened link, Sent, Link copied or Failed. Under each one: why it failed, how many reminders went, when the next one is due, or why reminders stopped, like “Reminders stopped: they texted STOP”.

Who isn’t asked

A client isn’t asked for a review, automatically or by hand, when:

• Gets review asks is off on their page (No review asks).
• They unsubscribed from marketing (Unsubscribed from marketing).
• They’re archived.
• They already left a Google review that’s matched to them (see below). Their page shows it, like “Left a 5-star Google review”.

A client who texts STOP gets no more texts from Crewtavo. Texting START turns them back on. See Unsubscribes and opt-outs.

Your Google reviews in Marketing

With Google Business Profile installed, Marketing → Reviews also shows your Google reviews. Until it’s connected, a Google reviews card says what it adds, with Connect Google Business Profile for owners and admins.

Across the top:

• Average rating and Reviews, as Google shows them.
• Response rate: reviews in the last 12 months with a reply.
• Time to reply: how long a reply usually takes.
• Asks that led to a review, of your asks in the last 12 months.

Reviews each month charts the last year, with how many reviews need a reply.

Your Google reviews lists them, newest first, with when they last came in and Sync now. Show All, Needs a reply, a number of stars, Matched or Not matched. New reviews come in every 30 minutes on their own. Sync now checks Google right away, at most once every two minutes.

Reply to a review

1. Choose Reply under the review.
2. Write your reply, or choose Suggest a reply for Claude to draft one from what they wrote. With words in the box, it’s Rewrite.
3. Choose Post reply, then Post reply again. Everyone can read it on Google.

A reply shows who posted it and when, with Edit and Delete. Delete takes it off Google. The review stays. Replies made in Google’s own app show here too.

Suggest a reply needs AI on for your business: an owner or admin adds your Anthropic key on Apps → Claude (see Ask a question).

Match a review to a client

Crewtavo matches each review to the client who left it, by name, when only one client fits (“Matched by name”). A matched client isn’t asked for reviews again, and their reminders stop.

• ⋯ → Match to a client… (or Match to another client…) picks the client. Names that fit come first. Choose Match.
• ⋯ → Not this client undoes a match, so asks can go to them again. Undo is there for a moment.

Anonymous reviews aren’t matched.

Post a review on social

⋯ → Post on social on a 4 or 5-star review with words starts a post of it in Marketing → Social. See Post to Facebook, Instagram and Google.

Hear about new reviews

New reviews notify owners, admins and office staff with Marketing, low ratings first. Only 1 and 2-star reviews also come by email. Turn Google reviews on or off under Notifications.